Abbott: CES 2024 AR Filter

An interactive and educational AR filter concept for CES 2024, developed to test users' knowledge of the latest health technologies showcased at the event. This “True or False” trivia filter invites users to answer fun questions about Abbott’s innovative solutions, like diagnostics, wearables, and digital health advancements, by nodding for “True” or shaking their heads for “False.” Each response reveals an instant fact or explanation, making it both entertaining and informative. Perfect for Instagram and Snapchat, the AR filter encourages users to share their results and challenge friends, amplifying awareness of Abbott’s tech innovations in a memorable way.