Developed a dynamic series of social-first intro videos to amplify Abbott’s presence at CES 2023. Designed to build anticipation and drive engagement, the videos teased breakthrough technologies including smart diagnostics, wearable devices, and digital health solutions. Using short-form storytelling, animated graphics, and trend-aware visuals, the campaign captured the scale and excitement of CES while inviting audiences to follow along for live updates and in-depth product showcases throughout the event.showcase—like smart diagnostics, wearable devices, and digital health solutions—while capturing the energy and scale of CES. Featuring short, visually compelling clips with animated graphics, the series gives followers a taste of what’s to come, inviting them to stay tuned for live updates and deeper dives throughout the event.