Abbott Social Videos: CES 2024

A playful and interactive video series using the "Would You Rather..." social trend to spotlight Abbott’s latest health tech innovations. Each video presents viewers with engaging “Would You Rather…” scenarios, inviting them to choose between different cutting-edge technologies or health solutions Abbott offers. Designed for Instagram Stories, Reels, and TikTok, this format creates a fun, approachable way for audiences to explore Abbott's advancements in diagnostics, wearables, and personalized health, all while encouraging user participation and shares.