Abbott's Social Videos: "Real Madrid Activation"

An interactive social video series for Abbott’s “Real Madrid Activation,” challenging viewers to compare their skills with those of professional football players. The campaign invites fans to participate by showcasing their athletic abilities—whether it's dribbling, speed, or stamina—side-by-side with Real Madrid players, all while emphasizing the role of health and science in reaching peak performance. Featuring dynamic footage of players in action, the series is designed to engage sports enthusiasts across platforms like Instagram, TikTok, and YouTube. Fans are encouraged to post their own videos with a custom hashtag, creating a community-driven experience that aligns health, sports, and fun.