Abbott Social Videos: "Picturing Progress"

A heartwarming social video series for Abbott’s “Picturing Progress,” capturing the journey of children as they grow from infants to young kids, all made possible through Abbott’s health innovations. Each video tells the story of a child's development, highlighting milestones in health and well-being, from early nutrition to overcoming medical challenges. Through touching, real-life moments, the series emphasizes the role Abbott plays in helping children thrive. Optimized for Instagram, Facebook, and LinkedIn, the videos use relatable visuals of family life and development to create emotional resonance and inspire engagement.