Abbott Social Videos: "When you least expect"

A eye-opening social video series from Abbott, titled “When You Least Expect – TBI Awareness,” designed to bring attention to traumatic brain injury (TBI) using the trending 1st-person POV style. Each video simulates real-life scenarios where a head injury occurs unexpectedly, helping viewers understand how easily a TBI can happen in everyday moments. The immersive 1st-person perspective emphasizes the suddenness and severity of these injuries, while informative captions share key facts about TBI prevention, symptoms, and the importance of prompt medical attention.